ADAMS works with clients across diverse industries to increase their visibility, credibility, and profitability.
A comprehensive understanding of today's markets as well as an extensive knowledge of sales processes allows ADAMS to deliver each client a results-driven branding strategy that positively impacts their business.
Branding strategy: the big picture
Rebranding. Today I read of a firm completing their rebranding. Did the firm actually rebrand or did they hire a graphic designer to change the logo and graphic styling? The look is not the brand. A brand is an organization’s promise to its marketplace. Did this company completely transform their business when developing a new logo? I doubt it. Repositioning. A solar energy firm announced it was repositioning itself. Does that mean [...]
May 2009—ADAMS is pleased to announce it has recently completed brand strategy and development for iJoin—an enterprise who serves the defined contribution plan industry through patent-pending, web-based, mobile technology [...]
Regional Business Perspectives Revealed
ADAMS and the Board Forum have teamed up for the first of a series of quarterly surveys monitoring how organizations in New England and New York are grappling in this economic climate.
